our story


perfectwhitetee was co-founded by two seasoned female veterans in the t-shirt world, Jen Menchaca and Lisa Hickey.

This is Jen’s second contemporary tee brand in the women’s contemporary market, and Lisa owns a multi-line showroom in NYC specializing in this category and has two retail locations. Their combined experience is over thirty years in the fashion industry.

Longtime friends and colleagues, the two entrepreneurs have taken their experience in sales, marketing and branding, to another level by partnering with a family-owned contemporary fabric mill in los angeles to create the perfect collection of elevated basics for the market.

Jen and Lisa live in Los Angeles and New York (respectively) and are active and busy moms all while growing their brand in a fast-paced market.

 co - founders