is this love? a ziggy tale

tl;dr

the ziggy isn’t just another plain old sweatshirt. it’s the one that ruined all others for you. the feel-good uniform our community actually agrees on.

and yes… it’s a love story.

the one that started it all

every brand has a piece that defines them. for us, it’s ziggy. the shrunken crew sweatshirt that somehow manages to be both relaxed and refined. the kind of fit that says “i didn’t try” but secretly… you nailed it.

ziggy came to life the same way perfectwhitetee did: by asking one simple question: why does no one make basics that actually feel good?

so we did. every roll of cotton fleece is cut, sewn, and finished by people who know that comfort is an art form. then we built a shape that could move with you, not against you.

and just like that, ziggy was born.

what makes ziggy different

you can find sweatshirts anywhere. but ziggy is built differently… literally.

• fabric: brushed cotton fleece that feels worn-in from day one but keeps its structure wash after wash.
  

• fit: ziggy sits right at the waist, boxy but not oversized. flattering, not frumpy.
  

• finish: clean hems, soft stitching, and tonal colors that go with every t-shirt in your drawer.
  

• origin: 100% made on the west coast, from yarn to finished product.

when you pull on ziggy, it’s not athleisure. it’s intention disguised as ease. the kind of comfort that gets better the longer you wear it.

and if you’re wondering, yes, it pairs perfectly with johnny. always has. always will.

the sweatshirt everyone talks about

it started quietly. then someone wore ziggy to pilates. someone else threw it on after brunch. next thing we knew, it was the uniform of every woman who knows her worth but still appreciates a perfectly broken-in sweatshirt.

the love for ziggy became its own thing. a little community of women who get it.

it became viral. it's basically famous.

they’re moms juggling carpools and careers. founders running startups from kitchen tables. college students who still look pulled together after all-nighters.

we see them in airports, at farmer’s markets, in coffee lines. always in ziggy. always a little too cool to care.

that’s the thing about love. it shows.

a perfect match

johnny came next. the cropped sweatpant with a loyal following of its own. made from the same premium cotton fleece as ziggy. cropped at the ankles, slightly relaxed through the legs, and never bulky.

it’s what you throw on when you want to look like you didn’t overthink it (even though you did). wear it as a set or mix it with your vintage levis. either way, you’ll get the “where did you get that?” question.

and for the guys, wilder. same fabric. same energy. slightly broader cut. we like to say it’s unisex by accident.

for the perfectly imperfect

we built perfectwhitetee on the belief that perfection isn’t airbrushed. it’s lived in. it’s the wrinkles from a long day, the soft fade from a hundred washes, the way your favorite sweats always end up on top of the laundry pile.

our “you are perfect” campaign celebrates that idea. ziggy was made for it. not too polished, not too precious, and always real.

you’ll find her in vintage black, white, heather grey, and an entire spectrum of soft seasonal hues that stay timeless no matter the month.

and because we keep everything local, we can restock fast and produce responsibly without overbuying. small batch. low waste. big heart.

why everyone owns two

ask anyone who’s owned one. ziggy has that quiet magnetism that makes you reach for it again and again.

customers tell us it’s the “good sweatshirt.” the one they wear on flights, in meetings, even on first dates. the one that never ends up at the bottom of the drawer.

we’ve seen customers build entire wardrobes around ziggy and johnny. pair them with sneakers and a trench for the school run. heels and hoops for dinner. barefoot on the couch when no one’s watching.

that’s the thing about a perfect basic: it adapts.

real comfort, made real

most “premium loungewear” brands import fabric from overseas, mark it up, and call it sustainable. we skipped that.

our fabric mill is a few blocks from our factory in boyle heights. we stock everything from yarn to blank garments, so we can react quickly to what you actually want: new colors, updated fits, and seasonal refreshes.

this setup also keeps our carbon footprint small. fewer miles. less waste. more control.

it’s not a trend. it’s our standard.

style it your way

for the traditionalist: ziggy + johnny + gold hoops. done.
for the minimalist: ziggy + a crisp tee + your favorite sneakers.
for the rule breaker: ziggy + camile + heels. trust us.

this is california casual at its finest. trendless, effortless, timeless. browse our full sweatshirts lineup or scroll the sweatpants collection to build your own version.

the part that stays

ziggy isn’t trying to be deep. it just fits right, feels right, and makes you forget you’re wearing something made for lounging.

there’s no slogan here. no hidden message. just fabric and fit that do what they’re supposed to do.

that’s the thing about love: it doesn’t need a sales pitch.

so keep wearing what feels good.

keep moving, living, spilling, washing, repeating.

we’ll keep making clothes that make sense for all of it.

you are perfect.

written by Karen DiCrecchio